Proven Results
| This is a sampling of the results produced for clients that deployed their Genimation Marketing Plan using the Genimation process to develop their Genimation Marketing Plan. The Genimation Group takes an extraordinary amount of pride and ownership in our approaches to developing marketing programs for our clients…meaning we like to develop extremely unique and extraordinary plans and we like to measure results. We realize that even though you may intellectually understand the value of our services, it’s the bottom line that counts. It is also the primary reason we ask for pertinent financial information because the primary goal of our work, is to not only generate new sales…but to increase your company’s profitability. Our primary focus of The Genimation Program is to build a customized marketing plan to meet your specific objectives and goals thus no one single Genimation is ever alike in complexity, content and design.
Please note the names of our clients are not disclosed to protect proprietary information. Also note that because of certain uncontrollable economic and operational variables as they exist from business to business there is no guarantee that your results will be the same. Feel free to view case studies on our innovation page. |
A little business can have a BIG impact-even in a big-business world!
| How can a small business compete with all of the big guys in their industry? He can look credible and well established, while capitalizing on the advantages of his size-flexibility, responsiveness, and a true customer-relationship focus.Sell air?!
Air machines are not that different from each other and the person filling his tire is unlikely to care which machine does the job. In this case the customer is not the tire filler but the store or gas station where the machine sits. Air Depot’s strategy was not merely to sell air or air machines, but to provide SERVICE to that customer. Air Depot and The Genimation Group developed a marketing strategy where they took advantage of every aspect of working with smaller businesses. But at the same time they made Air Depot look just as professional and accommodating as the big businesses in their industry-and they added a personal dimension the big guys couldn’t match. Here is a sample of their USP…
“Air Depot is a leader in the pay air industry because we take time to listen to you… the customer. We are not the largest manufacturer of pay air machines, but that was never our goal. Our primary goal is to serve you, our customers, by providing you with the finest equipment we can possibly manufacture and “WOW” you with extraordinary customer service.” Here is a sample of the brochures that were sent out to its potential customers and distributed as trade show materials.
The information packet sent out to each potential customer also included testimonials of past customers and a running total of all the “over delighted” customers that Air Depot has served. The Results: This positioning gave Depot the kind of response that would have taken much longer (and a larger marketing budget) to achieve. |
Stevie® Award
Date: April 26, 2006
To: Editor
Re: For Immediate Release
Subject: National Stevie Award- American Business Awards
Mr. Robert C. Smith of Colorado Springs, CO and president of the Genimation Group Inc. has been nominated for a national Stevie, award as Best Marketing Executive of the Year 2005. This award is considered the Oscars of business in the business world.
The Genimation Group is a national marketing consulting firm, based in Colorado Springs, that specializes in building unique and innovative predictable marketing plans using his proprietary development process Genimation. He has consulted in over 165 different industries realizing over 1.2 billion dollars in new revenues for his small and mid tier clients.
About The Stevie® Awards
The Stevie Awards were created to honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide. Beginning with The American Business Awards in 2002, The International Business Awards in 2003, and The Stevie Awards for Women Entrepreneurs in 2004, our mission is to raise the profile of exemplary companies and individuals among the press, the business community, and the general public. In short order the Stevie has become one of the world’s most coveted awards. The Stevies have been called “the business world’s own Oscar Awards.”
The American Business Awards are governed by a Board of Distinguished Judges & Advisors that features many of the leading figures in American business. Our sponsors include several of the top business publishers and marketers.
Choose from dozens of categories, honoring individuals, companies, teams, products, and advertising and other forms of corporate media. The competition is structured so that you will complete only against other firms of your size, in your industry. So if you’re a small or medium-size company, you’ll have just as much opportunity to win a Stevie as a Fortune 100 company does.
2006 Stevie Award winners will be announced during our gala awards banquet on Monday, June 12 in the Broadway Ballroom of the Marriott Marquis Hotel in the heart of New York’s Times Square.
Get creative with advertising
Use your creativity when designing your advertisements. Listen to these examples.
Heartbeat of America
FOR IMMEDIATE RELEASE
Contact: Robert Smith
Tuesday, November 27, 2007
Robert C. Smith of The Genimation Group Receives Keeping America Strong Award
Robert C. Smith, President of The Genimation Group, Inc., has received the Heartbeat of America’s Keeping America Strong Award for his efforts to strengthen American economic growth following the terrorist attacks of September 11th. The award was presented by Rear Admiral Kevin F. Delaney (ret.) to Mr. Smith at a taping of a 30-minute episode of the television series, Heartbeat of America, hosted by William Shatner at their studios in Los Angeles.
Mr. Smith’s company, The Genimation Group, is a national marketing consulting firm based in Colorado Springs, Colorado that specializes in building unique and innovative predictable marketing plans using his proprietary development process – Genimation. He has consulted in over 165 different industries realizing over 1.2 billion dollars in new revenues for small and mid tier businesses. It is because of the phenomenal growth from companies using Mr. Smith’s Genimation process that he received this prestigious award.
The Heartbeat of America’s Keeping America Strong Award was created to honor and generate public recognition of the efforts, accomplishments and positive contributions of companies and business people working to strengthen America and American economic growth following the events of September 11, 2001. The Heartbeat of America television series features these award-winning businesses and describes their efforts to improve America.
Mr. Smith has received several awards for his unique efforts and process to build and strengthen small and mid tier businesses. Most recently, he was a finalist for the highly coveted National Stevie Award in New York City from the American Business Awards for the Best Marketing Executive of 2006. The Stevies have been called “the Oscar’s of Business.”
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Genimation™: A Marketing Breakthrough
In the next 30 minutes, discover what Mike Basch, co-founder of Federal Express, has to tell other executives and CEOs about a new and proven method called “Genimation” with an exclusive rare interview with Robert Smith, CEO of The Genimation Group, Inc. Click on the links below to listen to this audio presentation.
Genimation Marketing Breakthrough Part 1
Genimation Marketing Breakthrough Part 2
Genimation Marketing Breakthrough Part 3
Genimation Marketing Breakthrough Part 4
