What is Genimation™?
The Magic Elixir of a
Successful Marketing “Machine”…
The Elusive Mastery of creative
positioning…
The lightning and thunder of a
powerful,
Streamlined Marketing Campaign…
Can you articulate clearly and concisely, in one paragraph or less; one sentence or less, why someone should hire you? Can you distinguish yourself from your competition, and clearly articulate, with ease, the true VALUE of your services? Even if you are heads above these people, which you probably are, ask yourself if your
market knows that.
| If not, then you have not discovered your true growth potential and you are missing out on an extraordinary opportunity for increased profits and growth within your business.Discovering what is unique about you, and finding out what DISTINGUISHES you from your competition, from your customers point of view, NOT YOURS, and learning WHY a customer selects you over your competition is the vortex of what makes a great idea into reality. |
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Introducing
Genimation…
(Genesis
+ Imagination = the birthing of new, innovative
marketing ideas for your company)
Genimation is the process that will allow you and your business to reposition itself, visibly within your targeted market, and heads above your competition. Within this highly intensive, uniquely creative, 6-12 hour expertly facilitated brainstorming session with you and other selected staff members, your personal, multi-layered marketing campaign is discovered and developed. (Select your staff participants from various areas of your company, not just management!!)
…that your competitors ARE NOT.
What is so Powerful and Creative
about Genimation:
…You
Unlike other traditional marketing firm approaches, this program utilizes all your best resources (you, your staff, and the Genimation brainstorming process) to create and design a marketing program that is absolutely relative to your specific business growth & target market. Through this process, our expert facilitator will guide you and your team toward uncovering your company’s current growth barriers, marketing opportunities, and business image from the customers’ point of view, and where you want your company to be in the near future. And above all it will outline the strategic, conceptual marketing program vehicle that will get you there!
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So, rather than paying thousands of dollars to a marketing firm to develop a program on their own and return to you, 3-months later, with what they “think” you should be doing in your business, we involve you in the process. You know your business better than anyone, so instead, we “train” you and your staff to cater to your market in a way that will totally reposition you from your customers’ perspective, not yours. By |
accessing creative, out-of-the-box strategies, we
will help tap into powerful implementation by using Relationship Marketing techniques, allowing you to begin to experience exponential growth like you’ve never experienced before.Our approach not only involves you in the design of your marketing program and growth strategies, but EDUCATES you and your staff towards the process of repositioning your company for long-term growth and in becoming your own Marketing Geniuses. All of this is executed and synthesized in 45 days.
Imagine Your Entire Staff Moving your Business in
the Same Direction… SIMULTANEOUSLY!
The key to implementing a successful marketing plan is to make sure your entire company “buys into” it, thoroughly understands your growth objectives, and ultimately follows the “program” laid out. Because the session explodes with so much powerful information, the human brain, on an average, can only retain 7%-9% of the words that it hears. Therefore, The Genimation Group produces a complete audiocassette series of your unique session. This allows you the opportunity to listen to the cassettes and reference the creative ideas produced in the session repetitively, capturing all of the profitable information that you learned. Therefore, this valuable tool should also be used to share your program with other staff members to motivate and educate them on your growth objectives.You will experience “GENIMATION”; a very potent, proven, brainstorming process used to develop an abundance of creative concepts & move you and your team forward in their thought processes very quickly and efficiently. We UNLOCK the depth of knowledge, expertise, skill, history, talent, and success of your staff and business, we articulate it in a very appealing and compelling way and then present it to your targeted market with a highly creative and powerful campaign.
What Do you Get in your
Conceptual Marketing Program:
Six weeks after your full-day brainstorming session you will receive a comprehensive conceptual Executive Summary Report complete with:
- Outline of all the main powerful concepts and strategies invented within your session.
- A step-by-step sequence of each marketing strategy, complete with an in-depth explanation of the concept itself and why it should be used in your business.
- Action step sequence outlining your overall implementation program.
- Provide you with a “broad brush” step-by-step implementation process so you can understand the necessary resources you will need to implement each conceptual strategy.
- A listing of your target market & the buying criteria you are trying to match through this program.
- An outline of the profile of your target market and any subsets that may exist.
- Samples of extremely successful Unique Selling Propositions for you to use as a template in creating your own U.S.P.
- Samples of Magic Story compositions being used in the business arena right now that reposition businesses with the customer in mind through Relationship Marketing.
- A timeline chart that will show you when each of the strategies should be implemented.
- The opportunity to continue working with the Genimation Team on creating and implementing your marketing campaigns.
Your Targeted Program Results…
Currently, your business services and products are “invisible” to your market. We will show you how to translate what your customers do not know or understand (intangible) about your products or services into clearly defined tangible benefits and
uniqueness (tangible). As a result, your customers/clients can be “trained” to buy from you and comprehend what it is they are purchasing and its true total value.
Create a marketing program that makes doing business with YOUR COMPANY easy, appealing, desirable, and even exciting for your customers!
You will have, at your fingertips, several detailed concepts and techniques outlined for implementation, resulting in potential exponential growth.
You will have the tools to help you impact your marketing investment for acquisition to customer re-marketing, retention, & customer nurturing programs.
You will be able to create a powerful, measurable referral based system that can work like a machine in bringing you new customers.
Gain the necessary knowledge and concepts behind establishing a solid, highly targeted “A” client base, nurture your “B” clients toward becoming “A’s”, while “weeding out” your “C” clients.
Learn HOW and WHY you can charge more than anyone else in your marketplace and simultaneously expand your market share!
Increase results in your advertising effectiveness after implementing the BONUS appendix on “Hot Advertising Tips” included in your summary!
Objectives to achieve using each strategy.
Your Marketing Genius Program Session
(1-Full Day of Active Participation)
| Spend a day with the Genimation Team! You and several of your associates or employees, in a highly productive, explosively creative, expertly facilitated brainstorming session utilizing the powerful “Genimation” process, will guide you to produce your own Unique Selling Proposition and conceptual marketing program summary with implementation steps, that will ATTRACT and KEEP your targeted “A” clients! |  |
You and Your Team will Become Marketing Geniuses!
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Because you’re DEAD SERIOUS about producing a SUCCESSFUL marketing program and growing your business, you’ve taken this opportunity to review our GENIMATION BRAINSTORMING SESSION PROCESS. The Session will also be your new launching point for the development of your ENTIRE strategic marketing campaign that will be your tool toward moving you to your next level of success. |
The Genimation™ Process
Step 1 – Extracting Your Creative Best
Sit back, close your eyes for a moment and imagine your team walking into a large room that has been transformed into a creative environment, complete with visual, tactile and musical immersion. This extraordinary environment is created for you and your team so we can extract the very best from each of you and to provide a space where you can fully participate with integrity and pride. Our experience has proven to us that adults need outside stimulus to initiate innovative and highly creative ideas.
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Creative Room set-up |
Team Collaboration / Bonding |
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New Idea & Concept Generation |
Team Presentations |
Using the Genimation process we will be brainstorming, developing, writing, planning, presenting, working, discussing, evaluating, judging, and exhausting every avenue possible to generate volumes of fresh, new marketing ideas and concepts that will work for your company. We facilitate this process using idea charts and multi-media.
Step 2- Producing the Next Level!
We then take our own expanded strategic development team, lock them in a room for eight hours, and repeat the identical process you and your team just experienced – with one difference. Our team will have your mindset, your ideas, your philosophies, your concerns and all the information your team created.
In our session, we use our specialized tools, our knowledge, our combined 100+ years of experience in 165 different industries, and our creative juices to finely hone and create your formal program. In fact, our team will probably develop more than you’ll ever be able to immediately execute. Because of this, we will assist you in deciding which concepts and ideas are the best ones to implement first. All of this is synthesized, designed, developed and executed in 30-45 days.
Our approach not only involves you in the initial design of your marketing program and various growth strategies, but also EDUCATES you and your people in the process of positioning your new concept for long-term growth.
How To Remember Everything
Our experience shows that these sessions overflow with so much information, and because the human brain on average can only retain 7%-9% of what it hears, we’ll produce a complete professionally packaged CD audio series of your entire Genimation session. This will allow you and your entire team the opportunity to listen, if needed, to reference some of the creative ideas produced in the session, even those not selected in your final report.
Notes in the Session
You won’t need to take any notes. We transcribe all of the idea chart pages used over the entire session. Therefore, this valuable tool can also be used to share your program with your key employees who could not attend, so they may understand everything that was developed in the session and why your team selected the ideas you did.
Where to Host the Event?
We have had extraordinary success with our Genimation process because we pay attention to detail. This includes close attention to the physical environment in which it takes place. Therefore, we strongly suggest hosting this meeting off-site at a resort, hotel or conference room where we can use a large room to accommodate everyone comfortably. (No phones, no pagers, no PDA’s, no laptops, etc.)
We use accelerated learning techniques, advanced facilitation processes, Genimation props, multi-media and training tools to keep you moving and energized during the entire two day session.
We guarantee that your mind will be swimming with hot new ideas, and you will be excited and energized when you leave the session ready to go!
An Overview of The Genimation Group Inc.
Robert C. Smith founded The Genimation Group Inc. (TGG) in 1989 as a full service, marketing consulting firm. In the last six years alone, TGG has added over
one and a half billion dollars in proven new revenues at average 30%+ margins for client companies (many of them small and mid-sized firms). TGG specializes in developing high-impact marketing campaigns that are specifically designed for acquiring customers using the new marketing rules of the new economy. TGG is recognized by national organizations (SBA, AFAI, ASBDC) as one of the most innovative marketing-consulting firms in the country.
Length of time in business – 5,840 sunny days
Extraordinary Marketing Services provided by the Genimation Team
| Idea Think Tank | Brainstorming Services |
| Market Research | Direct Response Marketing |
| Training and Seminar Services | Strategic Planning Services |
| Web Design and Development | Design and Copy Writing |
| Multi-Media Production | WEB Marketing |
| Customer Service Training | Sales Training |
| Public Relations | Team Building |
Here’s what People are saying about Bob Smith and the TGG Team:
“Bob is the single most brilliant marketing innovator of our time.”
Mike Basch, Co-founder of Federal Express & CEO of
Ciralight, Park City Utah.
“Bob is the best idea man on the planet ”
Jeff Metz, CEO, Done Service Group, Denver, Colorado
“No one can match the outrageous marketing ideas when it comes to working with Bob and his Genimation Team!”
Michael Ralby, Vice President, Above the Line, Boca Raton, Florida
“You’ve set the new definition of what a successful marketing plan should be…what impresses me (I’m not easily impressed) about The Genimation Group is that your marketing ideas are
about getting sales right now and providing a plan for long
term sustainability.”
Valerie Anderson, President, Catalyst Partners, Inc., Colorado Springs, Colorado
Why You Must Avoid the “Insider Trap”
Many of TGG’s potential clients initially think they want an “industry insider” to perform their marketing. However, they soon discover that the insider’s closeness to details and long-term exposure to industry conventional wisdom become a liability… and prevent them from developing real innovative marketing solutions.
Insiders are often unable to see the really big opportunities or be truly innovative. That’s why most highly successful clients find that TGG’s creative, multidisciplined approach is exactly what they need to achieve true breakthrough marketing!
The following represents a small cross section of representative industries of our client
base. Not one of these clients considered TGG an industry expert, nor did we have in depth experience in their businesses prior to working with them.
| Financial Services | Retail | ||
| Accounting | Automotive | ||
| Insurance | Golf | ||
| Stock Brokerage | Apparel | ||
| Mortgage Residential | Precious Stones | ||
| Mortgage Commercial | Food | ||
| Banking | |||
| Investment | |||
| Advertising | Publishing | ||
| Advertising Agency | Book Retail | ||
| Multi-Media | Offset-Print Services | ||
| Copy Writing | Digital Print Services | ||
| Outdoor | Graphic Design | ||
| Health Care | Government | ||
| Medical Instruments | SBA | ||
| Physicians | Parks | ||
| Long Term Health Care | Municipalities | ||
| Development | |||
| Professional Services | Public Works | ||
| Financial | Utilities | ||
| Legal | Energy | ||
| Architectural | |||
| Civil Engineering | Manufacturing | ||
| Plastic Mold Injection | |||
| Telecom | High Tech Hardware MEM | ||
| Wireless Data/Voice | Electronic | ||
| Reseller | Cosmetics | ||
| National Telecom Providers | Automotive Parts | ||
| Mining | |||
More will be sent upon request.
Our Mission
Our only mission: Providing your company the ability to out market your competition and generate new customers, using our revolutionary proven creative process…Genimation™
Whether your need is in marketing, developing new products or services, new applications… or you need new strategic over-the top ideas, Genimation will produce the results your business has always dreamed about…all experientially!
As seasoned professionals, we are relentless experts in providing creative processes, concept development, and are specialists in developing winning new marketing strategies and tactics that capitalize on capturing untapped market gaps…which are currently invisible to most of our clients!
If it’s an entirely new re-positioning effort, new product ideas, blue ocean marketing, or developing a new high level concept to out-market your competition, we are the team to hire.
We are creators, generators, risk takers, mavens, and innovators who work with you and your team to achieve the results you want… Conventional wisdom goes out the window when you hire the Genimation Group to work with your company.
The best part is we guarantee our work!
We designed our proprietary process, Genimation™, to produce extraordinary results, FAST, so you spend less time in creating new ideas and more time generating new customers and market-share!
The Genimation™ process produces your entire plan in just 45 days…ready for testing and deployment!
Here’s how it works:
You will receive from our strategic team a proposal of the entire Genimation™ process from start to finish outlining the specific tasks and outcomes you want as a result.
You will work closely with a managing member from our team to fine-tune the details. We then bring in our world class facilitation and development team for all brainstorming, copywriting, proto-typing, graphic art, customization and plan development at your location.
We lead the entire 2-day brainstorming session and manage the strategic discussion for you and your team. Your only job is to insure everyone from your selected team is present at the two day session so they are also vested in the outcome!
You and your team will leave the Genimation™ session, with a comprehensive understanding and direction as to the final direction of your new ideas.
Following the 2-day session, our team will develop a comprehensive Plan and Summary Report that includes a detailed account of the entire process and the context of your project.
We then deliver your final program to you and your team, complete with all your new ideas, strategies, tactics, concepts, graphics, timelines, proto-types where needed, in an interactive presentation…45 days later. We walk you through the entire plan.
We have spent over twenty years learning how to get inside the hearts, minds and imaginations of our clients, their organizations and ultimately their customers.
Results?
The Genimation Group has added over 1.5 billion dollars in proven new revenues at higher margins for client companies in the last 6 years alone. (mid-tier firms)
Here’s our what and how!
| Re-positioning | New ideas and concepts |
| Idea Think Tank | Brainstorming Services |
| Concept Development | New Marketing Strategies and Tactics |
| Out-of the-box programs | New Customer Service Paradigms |
Here’s what People are saying about Robert Smith and the GGI Team:
“Bob is the single most brilliant marketing innovator of our time.”
Mike Basch, Co-Founder of Federal Express
“Robert is the best marketing idea man on the planet ”
Jeff Metz, CEO, Done Service Group, Denver, Colorado
“You’ve set the new definition of what a successful marketing plan should be…what impresses me (I’m not easily impressed) about The Genimation Group is that your marketing ideas are truly innovative and are about getting new customers right now and in the future”
Valerie Anderson, Partner Catalyst Partners Inc., The Gartner Group
If you need new, hot, out-of-the box ideas, re-positioning in your marketplace or you need to develop an entirely new way to out-market your competition and win new customers, then call us for an evaluation and an analysis to see if we are a match to work with your organization! Call Robert Smith at 719-633-2913.
The Genimation Group Inc.
425 West Rockrimmon Blvd. Suite 202
Colorado Springs, CO 80919
719-633-2913
information@genimation.com
Representative Industries
The following is a small cross section of representative industries of our client base.
| Financial Services | Retail | ||
| Accounting | Automotive | ||
| Insurance | Golf | ||
| Stock Brokerage | Apparel | ||
| Mortgage Residential | Precious Stones | ||
| Mortgage Commercial | Food | ||
| Banking | |||
| Investment | |||
| Advertising | Publishing | ||
| Advertising Agency | Book Retail | ||
| Multi-Media | Offset-Print Services | ||
| Copy Writing | Digital Print Services | ||
| Outdoor | Graphic Design | ||
| Health Care | Government | ||
| Medical Instruments | SBA | ||
| Physicians | Parks | ||
| Long Term Health Care | Municipalities | ||
| Development | |||
| Professional Services | Public Works | ||
| Financial | Utilities | ||
| Legal | Energy | ||
| Architectural | |||
| Civil Engineering | Manufacturing | ||
| Plastic Mold Injection | |||
| Telecom | High Tech Hardware MEM | ||
| Wireless Data/Voice | Electronic | ||
| Reseller | Cosmetics | ||
| National Telecom Providers | Automotive Parts | ||
| Mining | |||
More will be sent upon request.
Genimation™: A Marketing Breakthrough
In the next 30 minutes, discover what Mike Basch, co-founder of Federal Express, has to tell other executives and CEOs about a new and proven method called “Genimation” with an exclusive rare interview with Robert Smith, CEO of The Genimation Group, Inc. Click on the links below to listen to this audio presentation.
Genimation Marketing Breakthrough Part 1
Genimation Marketing Breakthrough Part 2
Genimation Marketing Breakthrough Part 3
