But the marketing of e-cigarettes is gathering pace. And at present there is no ruling to prevent their advertising, or any age limit on who can buy the products. For big tobacco this represents a chance to get creative, and maybe to gain some reflected cool. As the founder of one e-cigarette company points out, “the product shares certain characteristics with cigarettes, and you cannot be seen to promote smoking.”
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But the marketing of e-cigarettes is gathering pace. And at present there is no ruling to prevent their advertising, or any age limit on who can buy the products. For big tobacco this represents a chance to get creative, and maybe to gain some reflected cool. As the founder of one e-cigarette company points out, “the product shares certain characteristics with cigarettes, and you cannot be seen to promote smoking.”