You develop a “high-end” gift for your clients that they can see, touch, and
feel from a tangible point of view. It should define why your clients are important to you
and what you are trying to communicate to them. Where in your industry have you ever seen
someone send out a Million Dollar theme box for their clients? Given the mind-set of many
companies these days, this would put your miles ahead of your competition.

When was the last time you received a classy box that was relative to your lifestyle
and your achievement status?

There are few companies turning out direct Marketing like this, especially to what we
consider your “A” Clients. If there are direct Marketing items being sent, the
items probably do not represent or appeal to this caliber of client base.

Here are two examples of theme boxes that we came up with.

The
Corporate Connection

Educating our new and existing clientbase is one of the most difficult and least understood marketing principles. Whether you are Marketing through your referral base or just through new acquisitions you need to develop a strategy that will cut through all the rhetoric that occurs in what era we call “the over communication age.”

A small fitness center in Golden Colorado was faced with the need to increase and improve their clientbase. Their strategy for educating their customers was as follows:

They created a box they gave to each current or potential member. Inside the box you found some fun and exciting information.

“As a valued employer of our area, we wish to thank you for your continued economic support of this community by offering you, through a program called the Corporate Connection, a special corporate rate for membership to the New Golden Community Center, for you and your employees.

This certificate entitles your company to a corporate membership to the new Golden Community Center. Sign up your company today by calling XXX-XXXX and give us the name of your company. Our staff will guide you through the details of a full Corporate Connection membership.

If you sign up before October 31, you will become a Charter Member, and we will give you up to an additional 5% off the already-discounted fee. This allows you to receive 30% off of your annual membership dues year after year.

We wish you continued success in your business and hope the new Golden Community Center will add to your bottom line through increased productivity due to healthier and happier employees.

Our no-risk Guarantee: For your peace of mind, we stand behind our membership with a money-back guarantee. Call XXX-XXXX and ask for details.”

As a value-added service for the business what employer would want to miss out on this offer?

The Results:

This promotion was so successful that within three months the Center was fully subscribed. It has been fully self-supporting and never had to rely on the General Fund.